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Multilingual Content Quality, squeezed into one limerick
Limerick city I long wanted to start this blog from a story. And the story from a (crude) limerick. (OK, so I’ve just made up the limerick bit. But the story about the story is a true story! :))...
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Hi, my name is Erin and I struggle with global content quality every day
Last time, I’ve promised you a story. Everyone loves a (quality) story, don’t we? So, meet Erin. She is a Director of Localization at Healthysoft Inc., an established medium-sized tech company...
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Content Quality in the eye of a Language Service Provider
Sorts of olives are a bit like sorts of quality Last week, we’ve looked at how the world of multilingual content quality might look like for frustrated localization managers. Let’s now switch gears and...
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Global Marketing: content quality vs efficiency debate
Marta is a Senior Regional Marketing Manager at Healthsoft, Inc. She’s joined the company just 2 months ago, working out of the German office in Munich. Marta is now responsible for a growing number of...
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What global content pros could learn from designers (hint: Customer Centricity)
Previously, we’ve looked at the challenges that Erin, Lisa, and Marta face on their quest to deliver high-quality, effective multilingual content for Healthsoft, Inc. Today, we explore how a designer...
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Lean, applied to your (mean) global content machine
Yet another meaning of the term Lean “Lean”. A trendy buzzword recently. Everyone and their mother seem to try on being “lean”, as if it were a new pair of shoes that you try on in a boutique (and, in...
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Transparency in digital globalization programs: why and how?
Last week, we talked about the importance of being Lean for your digital globalization initiatives. However, this is not the only aspect to consider when optimizing multilingual content from a complex...
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Merry Global Christmas, or 13 Days that Messed Up a Campaign
It’s Christmas eve today in many countries around the world. Companies of all sorts and sizes use this opportunity globally to boost their end-of-year revenues. Our imaginary friends from Healthsoft...
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1 Thing That Truly Matters for Global Content Quality
A Very Personal Analogy: Holistic Approach to Coffee I have a small confession to make: I love drinking coffee. It’s a rare day for me that goes without a cup of a cappuccino or a latte or a “Raf...
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4 Ways For Global Content Experts To Slice & Dice Quality
A tool for slicing & dicing content quality methods into convenient bite-sized pieces Today, we are venturing into a more technical territory than usual. This article will likely be most...
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Driving content performance is just like washing your apples
The Apple Analogy (the fruit, not the company) An apple a day keeps a doctor away. But is it always the case? Imagine a day at the office. A colleague of yours, say, Helen, has brought in some apples...
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Content Quality Management starts from requirements
When thinking about content quality management and performance of global content, many experts tend to focus exclusively on evaluation, measurement, or assessment of quality. However, there is so much...
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3 Steps to a Data-Driven Content Quality Approach
Today’s data-driven business world knows one thing well: what doesn’t get measured doesn’t get done. And vice versa: what gets measured, gets managed. So how do we apply those popular truisms to...
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Measuring Content Quality with Error Typology: Step by Step Guide
Previously, we’ve outlined our 6-step process for managing Global Content Quality. It can be applied by any company or team that produces global, multilingual content at scale and wants to leverage it...
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Shall We Become Transparent About Quality in Localization?
At the TAUS Quality Evaluation Summit in Dublin on June 8, 2016, a panel led by Antonio Tejada (Capita TI) discussed the topic of transparency in localization at large – and in multilingual content...
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